Tiffany & Co: Clues of Love - Livestream Cluecards Design

This project involved designing the core interactive props for Tiffany & Co.’s ‘Clues of Love' Qixi festival livestream, where iconic jewelry collections were reimagined as artistic riddle illustrations. Through the visual guidance of clue cards and guest interactions, the audience was led on a journey of discovery to perceive the brand’s creative spirit and craftsmanship.

The design departs from conventional product display, opting for highly condensed visual metaphors to reconstruct both the physical form and the spiritual essence of the jewelry. The riddles' solutions were meticulously rendered to reshape the jewelry pieces, preserving their luxurious texture while imbuing them with the warmth and 'breathability' unique to the medium of illustration.